MarTech Recruitment

Connecting you with Marketing Technology Talent

Our Talent Is Building Your Business

Does Your Talent Match Your Ambition?

Hire MarTech talent

We assist Marketing Technology companies with leadership hiring and continue to support them in building and expanding their go-to-market (GTM) teams globally.

MarTech Executive Search

How can we help you and your business?

  • Oakstone can manage the entire recruitment process to save you time and resources. We work alongside hiring managers and internal recruiters to ensure a seamless recruitment experience.

  • Oakstone has an extensive network within the MarTech sector, streamlining the search time and increasing your success in hiring great people.

  • Oakstone will take the time to understand your company and the role to ensure we put forward qualified profiles who fit your culture and requirements. 

Expert MarTech Sector Recruitment

Why should you work with us?

  • Oakstone only works with companies we genuinely believe we can help and have values that align with our own.

  • With 3 decades of experience, Oakstone will always offer the best advice to our partners and the candidates we speak to.

  • Oakstone will always work as an extension of your company when presenting your opportunities to candidates. This means understanding your non-negotiables, culture, work style, and team dynamics.

FAQs

  • MarTech, short for marketing technology, refers to the tools and software that marketers use to plan, execute and analyse marketing campaigns. These technologies help streamline and optimise various marketing functions including digital marketing to customer relationship management (nurturing).

    Categories of MarTech include

    • Content Management System (CMS)

    • Customer Relationship Management (CRM)

    • Email Marketing Platforms

    • Social Media Management Tools

    • Analytics and Data Tools

    • Advertising Technology (AdTech)

    • Hiring top sales talent for a MarTech tech company requires a strategic approach that focuses on both the technical expertise needed to sell MarTech products and a strong sales acumen.

    • Establishing exactly who you are looking for should be the first step of your search process. Consider technical knowledge, industry experience and sales target achievement.

    • Depending on the level of salesperson you are aiming to hire, consider partnering with an executive search firm to increase your chances of a streamlined, more accurate hiring process.

  • It depends on the type of sale. MarTech can be complex marketing platforms to C-suite but can equally be transactional sales to different audiences, and it is essential not to confuse the two. Most people like to sell something that is close enough to their network to ensure you can hit the ground running but not in direct competition with a previous company – so understand which buying personas a salesperson has sold to is key

  • MarTech isn’t often a technical sale but can involve multiple stakeholders depending on the solution. Typically start by understanding who they sell to (company & persona), whether it’s top down or bottom up, how many stakeholders are involved, how long the sales cycles are and the price of an average / large deal. “I’m a firm believer that size of deal doesn’t always = complexity, so prefer to dig into how they’ve overcome objections, how they’ve mapped stakeholders / influenced buyers and how do they demonstrate value to prospects.” – Steve Farr, Oakstone Divisional Director.

  • Often one of product differentiation and how they sell value. The sales and marketing technology landscape is pretty saturated right now, so understanding how sellers creatively open doors, build champions and sell value is key (in any industry for that matter).

    • Neglecting technical knowledge requirements

    • Focusing exclusively on industry experience

    • Ignoring cultural fit

    • Prolonging the hiring process

    • Not proving a realistic job overview

  • Having the ability to identify who is a complex marketing solution seller vs a transactional salesperson is important (depending on the solution) or finding salespeople who can cut through the noise in an overcrowded market.