Executive Search Blog
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Why Your Existing US GTM Strategy Won’t Work in EMEA
Discover why US-based SaaS GTM strategies often fail in EMEA—and learn how to adapt your approach across sales, marketing, hiring, pricing, and compliance to succeed in diverse European, Middle Eastern, and African markets.
The Answer to the AI Headache in Hiring
Deepfakes and fake job applications are slowing down recruitment. What’s the answer? People-driven Recruitment Partners.
Artificial intelligence contributes to everything from content creation to customer service, so it's no surprise that it has also made its way into the job application process. While this has opened doors for efficiency and innovation, it has also brought a growing challenge for companies looking to scale. Fake job applications, AI-written CVs, and even deepfake interviewees are now a common occurrence.
5 Steps to Strategic Leadership and GTM Recruitment Planning
Hiring the right people at the right time requires more than just filling roles; it demands alignment with the company’s long-term goals. A clear strategy helps you identify future talent needs and growth plans and stay competitive in attracting top performers.
Why Making the Right Hires Matters More Than Ever
Leaner teams, higher output, and a hiring landscape where making the right hire isn't just important, it's business critical. Leaner teams, higher output, and a hiring landscape where making the right hire isn't just important, it's business critical.
EMEA Regional Differences in GTM Hiring
Expanding into the EMEA region offers exciting growth opportunities for SaaS companies but presents some complex hiring challenges, especially when building out Go-To-Market (GTM) teams. Each country within EMEA has its own cultural nuances, market maturity, regulatory frameworks, and talent expectations.
Return to the Office: Practices vs. Policy
While companies worldwide are striving to find the perfect balance between hybrid, remote, and in-office models, there is no clear winner when it comes to productivity. According to McKinsey, all working models, whether fully remote, hybrid, or in-person, report similar levels of engagement, intent to stay, and overall satisfaction. The key lies not in rigid policies but in companies' practices to foster connectivity, innovation, and growth.
SaaS GTM Trends
For SaaS founders, sales leaders, and hiring managers, staying ahead of these trends is crucial for winning new customers and attracting and retaining top talent in an increasingly competitive market.
What’s shaping the future of SaaS GTM recruitment in 2025?
Expert Predictions for 2025 EMEA Hiring
Insights from Oakstone Divisional Directors Tristan Heywood and Steve Farr.
After several challenging years for SaaS, the EMEA region is gradually recovering, presenting new opportunities and hurdles for businesses looking to expand their GTM (Go-to-Market) teams. Drawing insights from industry leaders at Oakstone International, let's explore what lies ahead for hiring in EMEA.
The Benefits of a Specialised GTM Recruitment Partner
Go-to-market (GTM) strategies are the key to business success. From software companies to those innovating in artificial intelligence (AI), having a precise GTM approach can mean the difference between rapid growth and stagnation. But what exactly is GTM, and why is recruiting the right GTM talent essential for technology companies?
How to Optimise Your Sales CV/ Resume
Sales professionals know that success hinges on hitting targets, achieving growth, and making a measurable impact on revenue. Yet when it comes to putting together a CV, one key ingredient that can set a candidate apart is often overlooked: performance figures. A sales CV without quantifiable achievements lacks the proof recruiters and hiring managers need to assess past effectiveness and potential future value.
Scaling Your SaaS GTM Team Effectively
Constructing a resilient Go-To-Market (GTM) team is imperative for maintaining competitiveness and fostering sustainable growth in any technology company. The GTM team is pivotal in creating strategies for reaching and engaging customers; however, scaling this team effectively can present its own challenges.