Expanding Your SaaS Company into a Different Region

The technology and software space is expanding rapidly.  There are thousands of innovative products in AI, Big Data, Social Media, Marketing, Communications, Spend Management, and the list goes on…

The market is growing faster than ever, and the prospect of expanding into different regions is increasing, which is excellent; where do you start?

No matter where your company is based, using the same approach to expand into a different region is not wise.

Users and potential customers are different everywhere; they have different needs and habits, and there is more or less capital for investment. Then, there is the issue of hiring the right people in that region to make it a success.

How can you increase your chances of successful international expansion?

You need the right people working with your company. You know the importance of this because you rely on these people in your current region, but how can you find these sales superstars halfway across the world in an area you know little about?

Find the right recruitment partner

The right SaaS recruitment partner can offer you significant value, whether hiring into a new region or expanding your current one.

You have modest or no experience hiring in this region, so how should you approach it? It’s completely different. Do you know the average salary for a sales role in a specific country? Do you know what perks and benefits people expect? What are the critical cultural differences?

A great recruitment partner will know details about specific roles in specific locations if they have worked in that region. They will also learn about particular perks and benefits that are expected of people in that region, and they will also learn about what attracts people in those regions to new opportunities.

Finding the right recruitment partner with experience hiring in a specific region in a particular role will make your chances of hiring dramatically more successful, in many cases 100% greater.

They will know your competition and how easy or complex it is to find someone with your requirements in that region.

The most important aspects of expanding into a new region are the experience, skills, and value a great recruiter will bring you.

To ensure success, you must have the right people!

Not all executive search companies are created equally

Executive search is complex.  Experience, skill, attitude, and cohesion are all aspects that contribute to a great executive search company. Our advice? Qualify your executive search company and ensure they are acting as an extension of you and your business.  Ensure they represent you and have the same core values, morals, business acumen, reputation, and care as you do. For more information on how to qualify executive search firms, download our ‘sourcing candidates’ recruitment guide.